Shiprocket’s Fastrr Enters Food Commerce Segment via Restaurant Brand Partnerships

22 Oct 2026, 1:55 pm · 5h ago · 1 min read · YourStory

Shiprocket’s AI-native commerce platform, Fastrr, has officially entered the food commerce segment by partnering with Vegorama Group, operator of Punjabi Angithi, and Bikkgane Biryani. The strategic collaboration helps restaurant brands drive direct online ordering while reducing heavy dependence on third-party food aggregators. Direct channels also enable restaurants to retain customer data and enhance repeat engagement. Participating brands will deploy Fastrr’s identity verification and signals tools to mitigate return-to-origin and cash-on-delivery risks. Hyperlocal order fulfillment will be powered by Shiprocket Quick’s multi-partner rider network, which offers real-time order tracking and marketing support.