Shopflo Unveils Agentic Commerce to Connect D2C Brands with AI

30 Oct 2026, 10:14 am · 2h ago · 1 min read · YourStoryNew

At TechSparks 2026, Pine Labs-owned checkout network Shopflo announced a suite of agentic commerce tools enabling direct-to-consumer (D2C) brands to gain discovery on AI-native platforms without maintaining dedicated AI engineering teams. Mihir Shah, Chief Business Officer at Shopflo, highlighted that shoppers increasingly rely on AI assistants like ChatGPT and Claude for product discovery and purchase decisions. Shopflo's new platform streams merchant product catalogues directly to conversational AI surfaces, allowing users to discover relevant products within predefined budgets and proceed toward checkout. The platform also offers autonomous AI agents to help brands optimize overall growth and backend operational efficiency.