Sorry Sugar Appoints Palash Arneja As Founder And CEO

8 Oct 2026, 2:36 pm · 2h ago · 1 min read · EntrackrNew

Zero-added-sugar beverage brand Sorry Sugar has appointed Palash Arneja as its Founder and Chief Executive Officer. Arneja previously incubated the brand with Wolfpack Labs and will now oversee product development, distribution, and broader business growth. The appointment follows Sorry Sugar raising $1 million in a seed round led by the Dhanuka family and Amishi London. The brand currently offers flavoured coffee sweetened with monk fruit and prebiotic fibre. Under Arneja, Sorry Sugar plans to expand its omnichannel presence and introduce other daily consumption categories beyond coffee.