Soulflower Founder Natasha Tuli Emphasizes Product Innovation Over Discounting

26 Oct 2026, 1:14 pm · 7h ago · 1 min read · YourStory

Speaking at TechSparks 2026 in Bengaluru, Natasha Tuli, Founder and CEO of personal care brand Soulflower, highlighted the importance of customer trust and product differentiation in building direct-to-consumer businesses. During the session, Tuli emphasized that paid customer acquisition and discounts only drive initial trial, whereas repeat purchases require genuine product performance. She cited Soulflower's strategic focus on cold-processed soaps and rosemary oil, where consumer interest surged sevenfold between 2021 and 2026, alongside transparent manufacturing practices, to establish long-term brand equity over copycat product strategies.