SUGAR Cosmetics Raises Rs 144.5 Crore from Existing Backer A91 Partners

5 Sept 2026, 2:28 pm · 7d ago · 1 min read · Indian Startup News

Amount

₹144.5 Cr

Lead

A91 Partners

Direct-to-consumer beauty brand SUGAR Cosmetics, led by co-founder and chief executive Vineeta Singh, has secured Rs 144.5 crore in a fresh funding round from existing venture capital investor A91 Partners. The capital injection comes amid a sharp downward revision in the omnichannel cosmetic retailer's overall valuation. SUGAR Cosmetics plans to utilize the newly raised growth capital to bolster its offline retail presence, strengthen omnichannel marketing campaigns, and optimize product supply chains across India. The investment underscores continued institutional backing for established domestic consumer brands navigating public market listing preparations amid shifting valuation benchmarks across the consumer retail landscape.