Sugar Cosmetics Secures ₹144.5 Crore as Valuation Drops to ₹755 Crore

4 Sept 2026, 11:37 pm · 8d ago · 1 min read · ascendants.in

Amount

₹144.5 Cr

Lead

A91 Partners

Direct-to-consumer beauty brand Sugar Cosmetics has secured ₹144.5 crore in a fresh funding round from existing backer A91 Partners. The investment was executed through the allotment of 1,12,248 Series Compulsorily Convertible Preference Shares at ₹12,871 each, giving A91 Partners a 19.97% stake in the company. The transaction prices Sugar Cosmetics at a post-money valuation of approximately ₹755 crore, marking a 75% drop from its peak valuation of ₹3,000 crore. The infusion arrives as the cosmetics brand navigates ongoing revenue and profitability pressures alongside potential secondary exits for early investors.