
Startup
Supreme Court Intervenes in FSSAI Food Labeling Crackdown on D2C Brands
16 Sept 2026, 12:24 pm · 3h ago · 1 min read · Inc42
The Supreme Court has intervened in India's ongoing food safety crackdown, directing the Food Safety and Standards Authority of India (FSSAI) to file a detailed response regarding proposed front-of-pack warning labels. The apex court broadly accepted the proposed red hexagon symbol for high sugar, salt, and fat foods but sought clarity on threshold scientific metrics and packaging visibility. FSSAI has issued multiple notices against misleading marketing claims, impacting legacy FMCG majors like Dabur and Marico alongside emerging clean-label D2C food brands facing heightened regulatory scrutiny.