Swiggy Bets on Affordability to Reach 90% Untapped Indian Food Market

15 Oct 2026, 6:17 pm · 5h ago · 1 min read · YourStory

Roughly 90% of Indians have never used food delivery platforms, representing a massive untapped growth opportunity for Swiggy, according to Rohit Kapoor, CEO of Swiggy's Food Marketplace business. Speaking at TechSparks 2026, Kapoor noted that while India is digitally equalized, discretionary spending remains unequal across regions. To capture new, low-frequency consumers in smaller cities, Swiggy is prioritizing affordability through initiatives like Toing, its budget-focused food-delivery app. Kapoor stated that driving market expansion via everyday low pricing offers greater potential than solely increasing order frequency among existing urban users.