Swish Pilots 'Swish Go' to Challenge Zomato and Swiggy

7 Oct 2026, 8:50 pm · 8h ago · 1 min read · Inc42

Quick food delivery startup Swish has launched a pilot for its new food delivery service, Swish Go, in select Bengaluru pin codes. Diverging from its core 15-minute full-stack model of self-operated kitchens, Swish Go sources meals from third-party restaurants and cloud kitchens, competing directly with Zomato, Swiggy, and Rapido’s Ownly. The platform is pitching zero packaging and platform fees, onboarding brands like Nothing Before Coffee, Mealy, and Taaka Chinese. Founded in 2024 by Aniket Shah, Ujjwal Sukheja, and Saran S, Swish has raised $78 million to date, including a recent $24 million round led by Bertelsmann India Investments.