
Startup
The Plan Beyond CMO Highlights Rs 1.84 Lakh Crore Unclaimed Assets Gap
4 Nov 2026, 3:40 pm · 1d ago · 1 min read · YourStory
Speaking at TechSparks in Bengaluru, Priyanka Arora, Chief Marketing Officer of The Plan Beyond, addressed the growing issue of family financial continuity in India. While digital platforms simplify asset tracking, families often struggle to locate accounts or manage finances when primary earners become unavailable. According to official data shared in October, over Rs 1.84 lakh crore in financial assets remains unclaimed across India. Arora emphasized that wealth accumulation requires structured information sharing, ensuring beneficiaries understand asset locations, liabilities, and management processes rather than leaving significant wealth inaccessible to immediate family members.