Troovy Secures Rs 100 Cr In Series B Led By Fireside Ventures

27 Oct 2026, 7:03 pm · 3h ago · 1 min read · YourStoryNew

Amount

Rs 100 Cr

Stage

Series B

Lead

Fireside Ventures

Gurugram-based healthy snacks brand Troovy has raised Rs 100 crore in a Series B funding round led by Fireside Ventures, with participation from Sharrp Ventures and other investors. Founded in 2023 by Mansi Baranwal and Aditya Mukherjee, Troovy makes nutritious foods including vacuum-cooked potato chips, clean-label ketchups, sauces, spreads, and millet pasta without synthetic additives. The startup will deploy the fresh capital toward research and development, expanding manufacturing capacity, and scaling distribution across quick commerce and offline retail channels. Troovy actively incorporates consumer feedback through community-led product discussions and tastings to formulate healthier snacks.