Wipro Consumer Care Enters Pet Food Market with Snuggles Launch

26 Aug 2026, 5:26 pm · 17d ago · 1 min read · YourStory

Wipro Consumer Care and Lighting has entered India's expanding ₹5,500 crore pet food market with the launch of its pet nutrition brand, Snuggles. The brand's debut lineup features dry dog food combining kibble with freeze-dried chicken chunks across three variants designed for puppies, small adult dogs, and medium to large breeds. Developed with veterinary experts, the formulations use human-grade ingredients tailored for the domestic market. Snuggles will retail across veterinary clinics, speciality pet stores, modern trade outlets, e-commerce, and quick-commerce channels, expanding Wipro's consumer goods portfolio into high-growth specialized categories.